CRM KPIs evaluate the success of an organization or of a specific activity in which the organization engages. They are also defined as tools which can be used by an establishment to track its progress and success in accomplishing its mission. Customer relationship management key performance indicators consist of a number of predetermined measurable goals for a company and can include any feature of the organization which is deemed vital to its success. The following predefined KPIs help you monitor and evaluate the important parts or aspects from the CRM side: -
Churn Probability
Credit Limit Deviation
Opportunity Win Rate (LTD)
Potential Amount of Opportunities
Potential Amount of My Open Opportunities
Monthly Closed Tickets
Yearly In-Service Rate
For example, Churn rate, also known as the rate of attrition, is the percentage of users who stop using companies services within a given period of time. The Churn Probability KPI lets the user monitor the churn rate at any given point of time.
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